Ønsker dere en fortsatt fin sommer!

Astrid M.

 Aasmuns Hegglid i Tibe T sier til NA24 at byrået trenger en konsulent med kunnskap om nye medier, og at de derfor prøver å nå vedkommende på hjemmebane.

Filmen ble lagt ut på YouTube i begynnelsen av juni, og er i skrivende stund sett av over 100.000!

Ta en titt på reklamefilmene og se hvorfor Stardust er best i faget sitt. Herlig sammensetning av grafikk og farger. Dette lever jeg lenge på, mye inspirasjon på 60 sekunder! 

Flere godbiter finner du hos Stardust. Linken finner du i sidebaren. 

Denne artikkelen er skrevet av Airey, og tar for seg ti enkle tips som han har merket seg som grafisk designer. Greit med litt påminnelse, da det går noe i glemsel når man ikke har jobbet med logo på en stund. 

I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo design tips I picked up.

1. A logo doesn’t need to say what a company does


Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.

The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.

2. Not every logo needs a mark


Sometimes a client just needs a professional logotype to identify their business. Don’t be afraid to ask what they think.

3. Two-way process


Remember, things might not always pan out as you hope. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.

4. Picasso started somewhere


You don’t need to be an artist to realise the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.

5. Under-promise, over-deliver


If you’re unsure how long a task will take to complete, estimate longer. Design projects are like construction work — you piece lots of little elements together to form a greater whole, and setbacks can crop up at any time.

6. Leave trends to the fashion industry


Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.



Don’t follow the pack.


Stand out.

7. Work in black first
By leaving colour to the end of the process, you focus on the idea. No amount of gradient or colour will rescue a poorly designed mark.

8. Keep it appropriate


Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. I could go on, but you get the picture.

9. A simple logo aids recognition


Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognise because of it.

10. One thing to remember


That’s it. Leave your client with just one thing to remember about the design. All strong logos have one single feature to help them stand out.



Not two, three, or four.



One.

Stop motion er utrolig fascinerende. Er mildt sagt imponert over denne musikkvideoen. Det ligger mye hardt arbeid bak for å få til bare ett par minutter. Under byråuka høsten 09 fikk jeg oppleve dette. Skal legge ut filmen fra byråuka så snart jeg får den. 

Hva er Stop motion
Stop-motion eller enkeltbildeautomatikk er en animasjonsfilmteknikk hvor man flytter og avfotograferer gjenstander bilde for bilde for å skape en illusjon av bevegelse og liv når bildene etterpå vises som en sammenhengende film. 

Her er også noen andre herlige Sony Bravia reklamer. Håper noen av de faller i smak.